{"id":626,"date":"2025-08-16T14:50:46","date_gmt":"2025-08-16T14:50:46","guid":{"rendered":"https:\/\/hold.mx\/blog\/?p=626"},"modified":"2025-11-05T22:14:53","modified_gmt":"2025-11-05T22:14:53","slug":"%f0%9f%92%ac-whatsapp-y-sms-marketing-directo-que-si-funciona","status":"publish","type":"post","link":"https:\/\/hold.mx\/blog\/%f0%9f%92%ac-whatsapp-y-sms-marketing-directo-que-si-funciona\/","title":{"rendered":"\ud83d\udcac WhatsApp y SMS: Marketing Directo que S\u00ed Funciona"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Correos que no se abren. Anuncios que pasan desapercibidos. \u00bfY si tu marketing llegara directo al bolsillo de tu cliente?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WhatsApp y SMS son dos de los canales m\u00e1s efectivos en el marketing digital actual. Aqu\u00ed te decimos c\u00f3mo aprovecharlos.<\/span><\/p>\n<p><b style=\"font-size: 1rem;\">1. Tasa de apertura inigualable<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mientras un correo puede tener un 20% de apertura, los mensajes por WhatsApp o SMS superan el 90%. Es marketing directo, sin filtros ni algoritmos de por medio.<\/span><\/p>\n<p><b style=\"font-size: 1rem;\">2. Automatizaci\u00f3n + Personalizaci\u00f3n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Puedes enviar mensajes programados, responder con bots y adaptar los textos seg\u00fan el perfil de cada cliente. Ideal para promociones, recordatorios o seguimiento.<\/span><\/p>\n<p><b style=\"font-size: 1rem;\">3. Integraci\u00f3n con CRM y ecommerce<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cada clic, respuesta o compra puede registrarse en tu CRM. Incluso puedes conectar links de pago o cat\u00e1logos dentro del mensaje.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">WhatsApp y SMS no son solo para chatear. Son canales poderosos para vender m\u00e1s, con menos ruido y m\u00e1s cercan\u00eda.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-627\" src=\"https:\/\/hold.mx\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-01-at-8.46.12-300x148.png\" alt=\"\" width=\"300\" height=\"148\" srcset=\"https:\/\/hold.mx\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-01-at-8.46.12-300x148.png 300w, https:\/\/hold.mx\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-01-at-8.46.12-1024x506.png 1024w, https:\/\/hold.mx\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-01-at-8.46.12-768x380.png 768w, https:\/\/hold.mx\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-01-at-8.46.12-1536x759.png 1536w, https:\/\/hold.mx\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-01-at-8.46.12.png 1792w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Correos que no se abren. Anuncios que pasan desapercibidos. \u00bfY si tu marketing llegara directo al bolsillo de tu cliente? WhatsApp y SMS son dos de los canales m\u00e1s efectivos en el marketing digital actual. Aqu\u00ed te decimos c\u00f3mo aprovecharlos. 1. Tasa de apertura inigualable Mientras un correo puede tener un 20% de apertura, los mensajes por WhatsApp o SMS superan el 90%. Es marketing directo, sin filtros ni algoritmos de por medio. 2. Automatizaci\u00f3n + Personalizaci\u00f3n Puedes enviar mensajes &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/hold.mx\/blog\/%f0%9f%92%ac-whatsapp-y-sms-marketing-directo-que-si-funciona\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;\ud83d\udcac WhatsApp y SMS: Marketing Directo que S\u00ed Funciona&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[138],"tags":[],"class_list":["post-626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whatsapp"],"_links":{"self":[{"href":"https:\/\/hold.mx\/blog\/wp-json\/wp\/v2\/posts\/626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hold.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hold.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hold.mx\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hold.mx\/blog\/wp-json\/wp\/v2\/comments?post=626"}],"version-history":[{"count":1,"href":"https:\/\/hold.mx\/blog\/wp-json\/wp\/v2\/posts\/626\/revisions"}],"predecessor-version":[{"id":628,"href":"https:\/\/hold.mx\/blog\/wp-json\/wp\/v2\/posts\/626\/revisions\/628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hold.mx\/blog\/wp-json\/wp\/v2\/media\/627"}],"wp:attachment":[{"href":"https:\/\/hold.mx\/blog\/wp-json\/wp\/v2\/media?parent=626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hold.mx\/blog\/wp-json\/wp\/v2\/categories?post=626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hold.mx\/blog\/wp-json\/wp\/v2\/tags?post=626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}